Founder, Zeon Group
Dato’ Leon Lee
Dato’ Lee Toong Leon (D.S.P.N., D.J.N., P.K.T., P.J.K.)
Leon Lee
A Visionary Malaysian Businessman and Inspirational Entrepreneur.
Dato’ Lee Toong Leon better known as Leon Lee is a dynamic and accomplished Malaysian businessman, public speaker, and entrepreneur with an impressive track record of success. With an unwavering passion for business growth and an innate ability to inspire others, Leon has become a prominent figure in the Malaysian business landscape.
Dato’ Leon’s remarkable achievements have garnered recognition both domestically and internationally. He has been honored with numerous awards, highlighting his outstanding contributions to the business community. Despite his accomplishments, Leon remains grounded and continues to embrace new challenges and opportunities, constantly striving for excellence.
- Birthplace
- Pulau Pinang
- Education
- Chung Hwa Confucian High School PenangBachelor’s Degree in Computer Science (Hons), Northumbria University, UK
Professional experience
Seven ventures since 2011.
From a salon brand in 2011 to Zeon in 2012 and STARK in 2022, in his own words on leonlee.ai.
2011 – Present
2011 – Present
Hairstory International Sdn Bhd
Co-Founder · Beauty industry
- Lifestyle brand in the beauty industry. Positioned the company among the Top 10 salons in Malaysia.
- Expanded to 23 outlets across Malaysia.
- Offers services in Hair Salons, a Hair, Beauty & Nail Academy, and a Hair Care Product line.
- Employs 280 stylists and admin staff.
- Serves a loyal customer base of over 70,000 clients.
2012 – Present
Zeon Properties Sdn Bhd
Group CEO & Founder · Real Estate Agency
“Global Real Estate Brand. Leading Player in the Regional Real Estate Industry.”
- Operates across Taiwan, Penang, and Kuala Lumpur.
- Leads a team of over 2,000 property agents.
- Zeon Properties also specializes in project marketing to overseas clients, creating a robust base of return customers globally.
- With a diverse portfolio that includes residential, commercial, and industrial properties, ensures every client finds their perfect match.
Founded 2018
Fisherman’s Wharf Penang
Founder · Food and Beverage
- Conceptualized and developed a lifestyle waterfront destination in Penang, blending dining, retail, and leisure experiences.
Founded 2018
Maritime Automall Penang
Founder · F&B outlets and entertainment facilities
- Established a unique automotive lifestyle hub, integrating showrooms, dining, and community engagement spaces.
2022 – Present
Stark Development Sdn Bhd
Group CEO & Founder · Real Estate Developer
“Positioning STARK as Penang’s Premier investment icon”
- Spearheading the strategic direction, brand building, and multi-phase development of the STARK Tower and associated projects.
- Driving international investor outreach across Singapore, Hong Kong, and regional markets, positioning STARK as Penang’s premier investment icon.
- Championing ESG initiatives and innovative lifestyle concepts, integrating smart technology and sustainable design into high-end developments.
2025 – Present
A-Xing Rice Roll & Fresh Tea
Founder – Malaysia · Healthy Eatery – Handmade Rice Roll & Refreshing Drinks
- A-Xing Rice Roll, with its unique craftsmanship and dedication to making quality rice roll, creates handmade fresh rice roll and specialty milk tea drinks, continuously upgrading and enriching the flavors, taste, and variety of its products.
2026 – Present
Drenova Sdn Bhd
Group CEO · Smart Charging Solutions Provider
- Smart charging solutions provider specialising in shared power bank rental services, offering convenient and accessible mobile charging solutions for modern lifestyles.
Leadership experience
Serving the business community.
The ACCCIM Young Entrepreneurs Committee’s business mission to Yunnan, China, September 2025. 
Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM)
- National Council Member (2018–Present)
- National Chairman of Young Entrepreneurs Committee (2018–Present)
- Secretary – China Trade and Investment Promotion Committee (2025–Present)
The PCCC YES Family Walk, with STARK and Zeon as platinum sponsors, 2025. 
Penang Chinese Chamber of Commerce (PCCC)
- Youth Chairman of the Young Entrepreneur Section (2013–Present)
- General Committee Member (2015–Present)
Donating an AED to the Penang Scouts headquarters, May 2025. 
Persekutuan Pengakap Malaysia Negeri Pulau Pinang (PPMNPP)
- Chairman (2018–Present)
Further appointments
- National Council Member Cum National Chairman Of Young Entrepreneurs CommitteeThe Associated Chinese Chamber Of Commerce And Industry Of Malaysia (ACCCIM)
- General Committee Member Cum Youth Chairman Of Young Entrepreneur SectionPenang Chinese Chamber Of Commerce (PCCC)
- ChairmanPersekutuan Pengakap Malaysia Negeri Pulau Pinang
- Honorary Penang State AdviserMalaysia Entrepreneurs’ Development Association (PUMM)
- Honorary AdvisorLoo Pun Hong
- Deputy ChairmanPersatuan Perayaan Oo Lang Seng Hui Persiaran Gurney Pulau Pinang
- Director1st Sichuan New Overseas Chinese Friendship Association
- Deputy ChairmanPersatuan Penganut Dewa Hock Teik Persiaran Gurney Pulau Pinang
- Overseas Advisor/Overseas Member11th China Overseas Exchange Association
- Member, 3rd committee of the Youth CommitteeThe Chinese Federation of Returned Overseas Chinese
- DirectorDeputy Director of the Youth Committee, The 3rd Council of Sichuan Overseas Exchange Association
- Consular Protection AssistantThe Consulate General of The People’s Republic of China in Penang
- Committee MemberAll China Federation of Returned Overseas Chinese Youth
As listed on Zeon’s Who We Are page.
“Everything will be okay in the end, if it’s not okay, it’s not the end”